MAXWELL BURNSTEIN

MCM

MCM Worldwide celebrated their first fragrance for men MCM by collaborating with artist Maxwell Burnstein. Burnstein’s handmade collage blends ONYX’s sustainably sourced vegan ingredients, natural elements, and illusionary techniques— illustrating MCM’s commitment towards creating a more sustainable future. The partnership was celebrated through a video, original collage and in-store experience at MCM’s Canadian Flagship at 93 Bloor Street.